Why send newsletters

Email marketing can add huge value to your customers. Email marketing is an effective tool to transfer information from your business to your customers.

By sharing good content, your customers will want to engage with your business more often. You might offer suggestions and recommendations, you might share your own personal experiences, or you might give your email list exclusive deals and discounts. Source: The Blog of Tim Ferriss. However, you decide to add value through your email marketing, just know that there are so many ways to be creative while still benefiting your small business.

You should send an email newsletter regularly and consistently. But consistency should take precedence over regularity. Start off slow and see what you can manage. Perhaps you start by sending a quarterly update.

Then, you might go for a monthly or weekly email. Regularity does keep your brand and business top of mind, so you should try to send emails as often as you can. The good news is, once you begin sending emails consistently and using an email marketing program, you can create templates that make the process of sending regular emails a lot easier. What you include in your newsletter is completely up to you. Get creative and feel free to mix and match ideas.

Apart from the legal requirements that should be included, a few small business newsletter ideas include:. Another reason to start sending an email newsletter for your small business is that people check their emails a lot.

Yes, these days many of us are also constantly checking social media and searching on Google. But, we tend to be a more captive audience for our email inbox.

Here are 25 newsletter email content ideas for you. General advice will tell you to send out a newsletter once a week, however some businesses have more success with higher or lower frequency.

You can always adjust the frequency if you notice a decrease in subscribers, which might indicate that you are sending newsletters too frequently. This is very important. You should not be spamming email addresses, newsletters should only be sent to people who subscribe. You can invite people to subscribe in several ways.

First, your website should clearly include a place for people to subscribe to your newsletter. If you have a retail store, you can also ask people to sign up in store. Instead of creating a lengthy, time-consuming newsletter, send less content more regularly. For instance, instead of sending a long monthly newsletter, you may want to try a shorter, semi-monthly or even weekly one.

Based in Honolulu, he spends altogether too much time thinking about email, people, music, and customer support. Photos from top: Thinkstock, Shutterstock. Skip to content. Business Cards. Payment Solutions. International Payments. Business Class. Summary Email newsletters can help your business connect with customers--and increase sales--as long as you make sure they're effective.

Email newsletters drive sales. Learn more about how to calculate the cost of email marketing in our comprehensive guide.

A newsletter can initially seem like a big obligation, and you might worry about running out of quality content to deliver every month. However, once the idea train gets rolling, it gets easier to keep up the momentum. Here are some things to consider:. Need more inspiration? Learning from the best will help you succeed with your own newsletter. The best company newsletters inspire their readers and lead to more conversion opportunities. Looking through various newsletter examples will give you ideas for how best to engage your audience.

Check out the cream of the email newsletter crop to see what experts are doing to engage readers and achieve high ROI.

Here are 7 newsletter examples from B2B and B2C brands that can serve as inspiration for your own email marketing efforts. Newsletters are an essential tool for converting new leads into paying customers. By sending your audience targeted, valuable content, you can earn their trust and keep them coming back to your website. Our full-service newsletter management services can take your email campaigns to the next level.

Keep an eye out for a welcome email from us shortly. If you don't see it come through, check your spam folder and mark the mail as "not spam. What is a Newsletter? Table of Contents. Monthly Newsletter Send Frequency Information. Tracking the Performance of a Newsletter Campaign.

Best of Breed Newsletter Examples. Newsletter Best Practices. Key elements of an eye-catching newsletter include: Headers: Like the glossy pages of a magazine, your newsletter should have a masthead that reflects your branding and encourages your audience to keep reading. Logos: Your brand logo should set the tone of the color scheme and remind readers who is responsible for valuable content in their inbox.

Imagery: Depending on your brand, your newsletters should contain either vibrant photos, vivid illustrations or a combination of the two. Content layout: Using headers and subheadings will ensure that readers can easily navigate the newsletter and understand the content at a glance. Personalized content: When possible, include personalization elements such, as addressing the newsletter to each subscriber by name. Building a Strong Subscriber List Every reader you add to your subscriber list is a new opportunity to convert a lead into a paying customer.

Here are some tactics you can use to start growing your newsletter subscriber list today: Create a gated landing page: Gated content like eBooks and white papers are extremely useful for obtaining email subscribers.

Develop a landing page that previews the high-value asset, and ask for visitor email addresses in exchange for the download. Use image-based calls-to-action: Adding eye-catching CTAs to your blog posts will encourage visitors to sign up for your list.

Use images and action-oriented language to catch the attention of blog readers. Ask for email addresses upon checkout: People who purchase your products today are more likely to buy from you in the future compared to brand new leads.

Get the email addresses of your customers to send them receipts, updates and newsletters. Use trial periods: Many software-as-a-service SaaS businesses utilize trial periods to convince potential customers to make a full purchase.

Include a newsletter opt-in when visitors sign up for the free trial.