Who owns upside card

Subscribe Sign In. Continue reading your article with a WSJ membership. Resume Subscription We are delighted that you'd like to resume your subscription. Please click confirm to resume now. Sponsored Offers. Kinnier says Upside is already turning down station owners whose neighbors beat them to the punch.

The company makes money by keeping for itself a small portion of what consumers save when they use the app, an undisclosed cut that represents "a few percentage points" of the customer's total savings. The service is too new to know whether it will be a success.

It is only beginning to draw a following. As of Friday, the app had about 5, downloads in the Google Play Store and had an average user rating of 4.

The company says it has "tens of thousands" of users in total. The company's founders persuaded a contact at Uber's D. With the help of Hal Varian's economic mind, the company wants to adapt the idea to other markets. The company is laser-focused on the fuel market for now, Kinnier says, but might try to expand to grocery stores later. The common thread will be using mobile technology to exploit micro-level competition among individual retailers, saving consumers money and taking a cut of the savings.

The company plans to stick to markets for "necessities"; costs people have to incur on a regular basis to live. That would differentiate Upside from the "daily deals" market cornered by Groupon, which has seen consolidation in recent years after initially high hopes.

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